How does your target audience really read your page?
Choose a group and a sample size. Poles from that group visit your page, read it and click on whatever interests them. You see the visits in Google Analytics a minute after launch.
Configure your study
The price updates with every choice. You only send the request at the end, with no sign-up.
How does it work?
From a page address to a report in four steps.
Page address
An article, landing page, product page or video. You can compare two versions.
Audience and sample
Demographic and psychographic criteria. The price is shown right away.
Study launch
Once you accept the offer, people from the chosen group visit your page and use it naturally.
Attention report
As a PDF, and online once the client panel launches.
What analytics and surveys can't show you
Analytics shows what people who already came did. Surveys tell you what people say. With us, the chosen group really uses your page: reads, scrolls and clicks. You see it before you spend your campaign budget.
| Criterion | Analytics and heatmaps | Online surveys | uwazni.org.pl |
|---|---|---|---|
| Who you study | Traffic that already reached the page, without knowing who these people are | A chosen group | A chosen group |
| When | After publication | Before or after publication | Before and after publication |
| What it measures | Clicks and scrolling | Stated opinions | Attention, scrolling and clicks, optionally also stated opinions |
| First data | Depends on traffic | Depends on fieldwork | About a minute after launch |
| Comparing versions | Needs traffic on both versions | Based on descriptions or screenshots | A/B test on the same group |
The study group looks like the group in Poland
A result only makes sense if the sample matches the structure of the target group. That is why we control it at every stage.
- What Poles say themselves
- Statistics Poland (GUS) demographics
- Structure of the Polish online audience
- Attitude surveys
- Behaviour on Polish websites
- Attention measurement
Quotas from GUS data
We distribute age, gender, education and town size in line with GUS data for the whole group.
Psychographics from real voices
We describe the group's attitudes, needs and language based on what Poles in the group say about themselves, and validate it with quantitative research.
Quality control
Sessions without real attention or not meeting the criteria are excluded from the result.
Plan and fieldwork in the report
The report shows the planned and achieved sample structure side by side.
What's in the report?
Not just "how many people came". You see how your audience uses the page: where they lose interest, what they click, how many read attentively and which version wins.
The page is split into 10 zones by depth. The bar shows how many people from the group reached the zone, and the number next to it is the median attention time in that zone.
Participants click on whatever interests them, just like regular users. You see what share of the group clicked each element and how long after arriving.
We assign every session to one of 7 reader types based on how the person scrolled, read and paused on the content.
Only verified sessions count towards the result. The report lists every rejected session with the reason.
Sample, fictitious data. You receive the report for your study as a PDF, with raw data in CSV.
Also in the report
Zero implementation on your side
Nothing to install and no need to involve your IT team.
Visible in Google Analytics
Every study visit carries the parameter utm_source=uwazni. In Google Analytics it shows up as a separate source that you can easily filter out or analyse on its own.
Custom UTMs on request
Need your own campaign name or a split by group and version? We will set UTM parameters to your scheme.
No impact on ads
Study traffic does not take part in ad serving or ad billing and may not feed audience statistics.
Who is it for?
Publishers
Show advertisers how readers from a specific group engage with content and formats.
Brands
Test a landing page, product page or content before the campaign starts and pick the better version.
Media agencies
Add hard attention data to media plans, in groups aligned with Polish TV currencies.
Pricing
You pay for minutes of attention from people in the chosen group: from PLN 4 net per minute. No subscription and no hidden fees. Package prices are for the Women 25–49 group and a page up to 5 minutes. Prices in Polish zloty (PLN).
| Task | Base group |
|---|---|
| Article up to 3 min | PLN 12 |
| Page up to 5 min | PLN 20 |
| Website or video up to 10 min | PLN 35 |
The first 5 minutes cost PLN 4 per minute, each additional minute PLN 3. The minimum billable time is 3 minutes per person. A/B test: each version has a separate sample of the same size.
| Add-on | Per person |
|---|---|
| Survey after the task, up to 5 questions | PLN 5 × group multiplier |
| Survey, up to 10 questions | PLN 10 × group multiplier |
| Survey, up to 15 questions | PLN 15 × group multiplier |
| Purchase plans in the next 12 months | ×1.5 |
| Custom UTM parameters | free |
| Study of 200+ people | 10% |
| Study of 500+ people | 15% |
| Prepaid annual package from PLN 50,000 | 20% |
Discounts do not combine. Minimum order: PLN 1,000 net. Prices are net; 23% Polish VAT is added where applicable (reverse charge for EU businesses).
| Audience | Multiplier | 5-min page |
|---|
Age, gender and town size can be narrowed down in every group at no extra cost.
Ongoing partnership for agencies and publishers
An annual study package, custom target groups and a dedicated account manager.
From request to study launch
Your study configuration reaches us as a ready brief.
With the price, launch date and report schedule.
After you accept the offer, issued to the company details from your request.
Terms available before purchase. NDA on request.
Frequently asked questions
Do I need to install anything on my website?
No. All you need is a publicly available page address or test access provided in the configuration.
When will I see results?
Right away. The first visits appear in the Google Analytics real-time view about a minute after the study starts. Standard GA reports (source, engagement, devices) usually fill in within a few hours, and full data is available after 24–48 hours. That is how GA4 processes data. We keep you updated on study progress.
How does the A/B test work?
You provide the addresses of two page versions. Each version is visited by a separate sample from the same target group, of the same size and structure. The report shows both versions side by side, section by section.
Do participants click on the page?
Yes. They use the page naturally: they read, scroll and click on whatever interests them. The report shows what share of the group clicked each element. Participants do not click on ads or submit data in forms unless the task requires it.
Will the study distort my statistics?
Every study visit carries the parameter utm_source=uwazni, so you can exclude it in Google Analytics with a single filter. Study traffic may not be used in audience statistics or for ad billing.
How are the groups selected?
We build groups using demographic and psychographic criteria. The full description is in the Methodology section.
Can I test a page before it goes live?
Yes. Just provide the address of the staging version and access details in the configuration.
Are the groups comparable with TV planning?
Yes. The Adults 18–49 and 18–59 groups correspond to the commercial target groups used in Polish TV campaign planning.
Can international companies order a study?
Yes. We work with companies from Poland and abroad. Participants are people living in Poland, so the study shows how Polish audiences engage with your content. We invoice in PLN, and EU businesses with a valid VAT ID are invoiced under the reverse charge mechanism.
Who processes the data and where?
The service is provided by TGV Sp. z o.o., based in Warsaw, Poland. You receive study data in aggregated form, without participants' personal data. If we process data on your behalf, we sign a data processing agreement. Details in the privacy policy.
First visits a minute after launch
Prefer to talk? We reply within one business day: kontakt@uwazni.org.pl